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Brand Manager Trader / Sales

 

Cape Town

Job Role

 

A well-established brand with a global strategy, that prides itself on making people’s lives easier through frontier technology that creates enabling opportunities is looking for a Brand Manager – Trader Sales responsible for all areas of marketing and brand management of the Trader and Sales.

Minimum Requirements

  • Matric
  • Relevant tertiary qualification will be an advantage
  • Minimum 3 years’ experience in Brand Management
  • Very strong background in Brand Management in a Marketing environment
  • Experience / Knowledge in the informal sector will be an advantage

Skills:

  • Independent thinker
  • Driven
  • Strong communication skills
  • Analytical
  • Attention to detail
  • Multi-tasker
  • Time management to meet deadlines
  • Flexible
  • Adaptable
  • Passionate
  • Team Player
  • Self -motivated
  • Innovative

Responsibilities:

  • Responsible for all areas of marketing and brand management of the portfolio of the Trader and sales.
  • Negotiates with all stakeholders that impact marketing of this portfolio.
  • Develops brand marketing plans
  • Manage relationships with sales team and business stakeholders internally and externally
  • Manages implementation of marketing brand plans
  • Work closely with agency partners and third parties
  • Plans implementation including timelines, kpis, creative materials, media etc.
  • Ensure briefs are correctly adhered to and full briefs are provided to Traffic Manager/Creative department
  • Approval of creative materials for product portfolio
  • Assists in design of retail packaging and POS as well as in store marketing campaigns
  • Manages all reporting and post campaign analysis
  • Submit updated summaries on brand exposure to business monthly
  • Track, measure and ensure optimization of campaigns
  • Responsible for briefing and ensuring deadlines are adhered to.
  • Track, measure and analyze all campaigns and projects
  • Use data insights / BI to correctly segment and target
  • Provide marketing support for Growth Managers and sales team to achieve commercial objectives
  • Manage legal applications related to portfolio
  • Regular market visits for insights to drive brand plans and POS

FLASHCareers

 

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