084 193 5274 (Free On Cell C) or 083 903 5274 (Free on MTN) admin@flash.co.za

Copywriter

 

Cape Town

 

Job Role

A well-established brand with a global strategy, that prides itself on making people’s lives easier through frontier technology that creates enabling opportunities is looking for a dynamic copywriter who loves writing compelling copy. You’ll be working closely with the Marketing team to create the narrative for a number of brand elements including copy for websites, brochures, ad campaigns, digital display ads, SEO copy and more. The goal is to reach our target audience in the informal retail trade.

Minimum Requirements

  • Matric
  • Relevant tertiary qualification is preferred
  • Must have strong creative writing skills and the ability to write powerful and compelling copy that will help position the brand correctly
  • Must have the ability to understand the different language styles that appeal to various target markets
  • Knowledge of additional South African languages will be a major advantage
  • Must have knowledge / experience with digital and SEO copywriting
  • Knowledge of the informal retail trade market will be an advantage

Skills:

  • Meticulous attention to detail – spelling, punctuation and grammar
  • Team Player
  • Collaborative
  • Ability to tell stories that will motivate, influence and persuade
  • Ability to articulate relevant and original ideas
  • Ability to simplify the complex and make it customer-friendly
  • Ability to produce excellent copy with minimum guidance

Attributes:

  • Passion for writing / communications
  • Self-motivated
  • Creative and conceptual thinker

Responsibilities:

  • Write effective copy for marketing material for Flash brand and across all channels – persuasive compelling copy that motivates and inspires the target audience to take a desired action
  • Write copy for a variety of disciplines – direct, broadcast, digital, loyalty, promotional and instructional.
  • Strategize and create content that educates, engages the audience, nurtures leads, supports business goals and tells a brand story across multiple print and digital platforms
  • Writing for digital and SEOl, below and above the line advertising, brand collateral, editorial, press releases, online and social content, presentations, packaging and more
  • Make sure the copy is clear and tailored to meet both the channel and target market profiles
  • Assist with content for internal communications materials
  • Proof-read and edit online and offline content

FLASHCareers

 

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