Digital Channel Manager
Manage and implement digital marketing strategy for Flash
Skills & Requirements
- Marketing degree / Diploma with a focus on digital marketing
- 3 to 5 years’ experience in digital marketing – with focus on mobile and social media
- Experience in the informal market will be an advantage
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels
- Solid knowledge of digital analytic tools.
- Experience in setting up and optimizing google AdWords campaigns
- Up to date with the latest trends and best practices in online marketing and measurement
- Excellent communication – both written and verbal
- Strong Analytical skills and data driven thinking
- Confidently assertive
- Shows initiative
- Overseas and implements digital marketing strategy for Flash
- Manage development of all digital channels in respect of user experience, customer journeys, marketing etc –
includes websites, Facebook, Twitter, Instagram, You Tube, apps, USSD strings etc.
- Implement, track and optimize our digital marketing campaigns across all digital channels including web, SEO,
social media, display advertising campaigns etc.
- Maintain social media presence
- Measure and report on performance of all digital marketing campaigns