Global Brand Manager

Cape Town

About the role

 

FLASH requires a Brand Manager  for our Global sector who will be responsible for all areas of marketing and brand management of the Flash Portfolio in the UK, Ireland and Europe.

Minimum Requirements:

  • Matric
  • Relevant tertiary qualification will be an advantage
  • Minimum 5 years’ experience in Brand Management
  • Very strong background in Brand Management in a Marketing environment
  • Experience in remittance or international mobile top up, domestic, evouchers / gift cards
  • Understanding of international market – UK, Ireland and Europe
  • Experience working in a similar role in Europe is a benefit
  • A European language is a benefit

 

Skills:

  • Independent thinker
  • Driven
  • Strong communication skills
  • Analytical
  • Attention to detail
  • Multi-tasker
  • Time management to meet deadlines
  • Flexible
  • Adaptable
  • Passionate
  • Team Player
  • Self -motivated
  • Innovative

 

Responsibilities:

  • Responsible for all areas of marketing and brand management of the global portfolio (including management of images/POS elements from suppliers and their products and networks for all countries and making sure correct version/sizes etc. are being used).
  • Negotiates with all partners that impact marketing of global portfolio.
  • Develops brand marketing plans for global.
  • Manage relationships with UK team and business stakeholders internally and externally
  • Manages implementation of marketing brand plans
  • Work closely with agency partners and third parties
  • Plans implementation including timelines, kpis, creative materials, media etc.
  • Ensure briefs are correctly adhered to and full briefs are provided to Traffic Manager/Creative department
  • Approval of creative materials for portfolio
  • Assists in design of retail packaging and POS as well as in store marketing campaigns
  • Manages all reporting and post campaign analysis
  • Submit updated summaries on brand exposure to business monthly
  • Track, measure and ensure optimization of campaigns
  • Responsible for briefing and ensuring deadlines are adhered to.
  • Track, measure and analyze all campaigns and projects
  • Use data insights / BI to correctly segment and target
  • Manage legal applications related to product portfolio
  • Market visits for insights to drive brand plans and POS

Seniority Level:

Mid-Senior level

Industry:

  • Information Technology & Services
  • Financial Services
  • Retail

Employment Type:

Full-time

Job Functions:

  • Marketing
  • Business Development
  • Customer Service

Apply here






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