Brand Manager – Trader/Sales

Cape Town

About the role

 

FLASH requires a Brand Manager for our Trader Sales, who will be responsible for all areas of marketing and brand management of the Trader and Sales.

Minimum Requirements:

  • Matric
  • Marketing qualification will be an advantage
  • Minimum 7 years’ experience in Brand Marketing Management
  • Very strong background in a Marketing environment
  • Knowledge of African languages
  • Experience / Knowledge in the informal sector will be a prerequisite

 

Skills:

  • Independent thinker, able to use initiative
  • Driven
  • Strong understanding of branding, traditional and digital marketing
  • Strong communication skills
  • Analytical
  • Attention to detail
  • Multi-tasker
  • Time management to meet deadlines
  • Flexible
  • Adaptable
  • Passionate
  • Team Player with a hands-on approach
  • Self -motivated
  • Innovative
  • Able to identify opportunities
  • Problem solver

 

Responsibilities: 

  • Responsible for all areas of marketing and brand management of the portfolio of the Trader and sales.
  • Negotiates with all stakeholders that impact marketing of this portfolio.
  • Develops brand marketing plans
  • Manage relationships with sales team and business stakeholders internally and externally
  • Develops, manages implementation of marketing brand plans
  • Work closely with agency partners and third parties
  • Plans implementation including timelines, kpis, creative materials, media etc.
  • Ensure briefs are correctly adhered to and full briefs are provided to Traffic Manager/Creative department
  • Approval of creative materials for product portfolio
  • Assists in design of retail packaging and POS as well as in store marketing campaigns
  • Manages all reporting and post campaign analysis
  • Submit updated summaries on brand exposure to business monthly
  • Track, measure and ensure optimization of campaigns
  • Responsible for briefing and ensuring deadlines are adhered to.
  • Track, measure and analyze all campaigns and projects
  • Use data insights / BI to correctly segment and target
  • Provide marketing support for Growth Managers and sales team to achieve commercial objectives
  • Manage legal applications related to portfolio
  • Regular market visits for insights to drive brand and marketing plans and POS

Seniority Level:

Mid-Senior level

Industry:

  • Information Technology & Services
  • Financial Services
  • Retail

Employment Type:

Full-time

Job Functions:

  • Marketing
  • Business Development
  • Customer Service

Apply here






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